{"id":244,"date":"2026-05-07T12:16:08","date_gmt":"2026-05-07T10:16:08","guid":{"rendered":"https:\/\/influences.univ-lr.fr\/?page_id=244"},"modified":"2026-05-18T10:16:59","modified_gmt":"2026-05-18T08:16:59","slug":"juliette-passebois-ducros","status":"publish","type":"page","link":"https:\/\/influences.univ-lr.fr\/?page_id=244","title":{"rendered":"Juliette PASSEBOIS-DUCROS"},"content":{"rendered":"\n
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Juliette PASSEBOIS-DUCROS<\/h2>\n\n\n\n

Professeure des universit\u00e9s<\/p>\n\n\n\n

Universit\u00e9 de Bordeaux <\/p>\n<\/div>\n\n\n\n

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Contact<\/a><\/div>\n\n\n\n
Linkedin<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\ud83d\udcd6 Biographie <\/h2>\n\n\n\n

Mes recherches s’inscrivent dans le champ du marketing exp\u00e9rientiel, avec un int\u00e9r\u00eat particulier pour les contextes artistiques et culturels. Elles portent sur la qualit\u00e9 de l’exp\u00e9rience v\u00e9cue par le consommateur et ses liens avec les dynamiques de fid\u00e9lit\u00e9 et de marketing relationnel.<\/p>\n<\/div>\n\n\n\n

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Expertise th\u00e9orique<\/h2>\n\n\n\n

Th\u00e9ories de la persuasion, Expertise conceptuelle sur la divulgation et ses effets<\/strong><\/p>\n<\/div>\n\n\n\n

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Expertise m\u00e9thodologique<\/h2>\n<\/div>\n\n\n\n
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  • Mise en \u0153uvre des plans exp\u00e9rimentaux<\/strong><\/li>\n\n\n\n
  • Analyses de donn\u00e9es quantitatives<\/strong><\/li>\n\n\n\n
  • Analyses textuelles (donn\u00e9es qualitatives)<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Juliette PASSEBOIS-DUCROS Professeure des universit\u00e9s Universit\u00e9 de Bordeaux \ud83d\udcd6 Biographie Mes recherches s’inscrivent dans le champ du marketing exp\u00e9rientiel, avec […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-244","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"influences","author_link":"https:\/\/influences.univ-lr.fr\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Juliette PASSEBOIS-DUCROS Professeure des universit\u00e9s Universit\u00e9 de Bordeaux \ud83d\udcd6 Biographie Mes recherches s’inscrivent dans le champ du marketing exp\u00e9rientiel, avec […]","_links":{"self":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244"}],"version-history":[{"count":6,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages\/244\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages\/244\/revisions\/399"}],"wp:attachment":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}