{"id":232,"date":"2026-05-07T12:14:34","date_gmt":"2026-05-07T10:14:34","guid":{"rendered":"https:\/\/influences.univ-lr.fr\/?page_id=232"},"modified":"2026-05-18T10:13:07","modified_gmt":"2026-05-18T08:13:07","slug":"sarah-machat","status":"publish","type":"page","link":"https:\/\/influences.univ-lr.fr\/?page_id=232","title":{"rendered":"Sarah MACHAT"},"content":{"rendered":"\n
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Sarah MACHAT<\/h2>\n\n\n\n

Ma\u00eetresse de conf\u00e9rences<\/p>\n\n\n\n

La Rochelle Universit\u00e9 – IUT<\/p>\n<\/div>\n\n\n\n

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Contact<\/a><\/div>\n\n\n\n
Linkedin<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\ud83d\udcd6 Biographie <\/h2>\n\n\n\n

Mes recherches s’articulent autour de l’analyse de la relation client, en mobilisant les concepts de satisfaction, de confiance et d’engagement.<\/p>\n\n\n\n

Trois grands th\u00e8mes ont structur\u00e9 ces travaux : la relation client-fournisseur et sa rupture en marketing BtoB ; l’impact des TIC sur la qualit\u00e9 de la relation client ; et l’influence de l’\u00e9tiquetage environnemental sur cette m\u00eame relation.<\/p>\n\n\n\n

Plus r\u00e9cemment, mes recherches se sont orient\u00e9es vers le marketing digital, et plus particuli\u00e8rement vers le r\u00f4le des influenceurs sur les m\u00e9dias sociaux dans la construction et l’entretien de la relation client.<\/p>\n<\/div>\n\n\n\n

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Expertise th\u00e9orique<\/h2>\n\n\n\n

Marketing – Analyse des relations B to B, approche th\u00e9orique de la divulgation publicitaire<\/strong><\/p>\n<\/div>\n\n\n\n

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Expertise m\u00e9thodologique<\/h2>\n<\/div>\n\n\n\n
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  • Techniques projectives <\/strong><\/li>\n\n\n\n
  • M\u00e9thodes d\u2019analyse de donn\u00e9es qualitatives et quantitatives<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

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