{"id":230,"date":"2026-05-07T12:14:21","date_gmt":"2026-05-07T10:14:21","guid":{"rendered":"https:\/\/influences.univ-lr.fr\/?page_id=230"},"modified":"2026-05-18T10:12:40","modified_gmt":"2026-05-18T08:12:40","slug":"florence-euzeby","status":"publish","type":"page","link":"https:\/\/influences.univ-lr.fr\/?page_id=230","title":{"rendered":"Florence EUZ\u00c9BY"},"content":{"rendered":"\n
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Florence EUZ\u00c9BY<\/h2>\n\n\n\n

Ma\u00eetresse de conf\u00e9rences<\/p>\n\n\n\n

La Rochelle Universit\u00e9 – IAE<\/p>\n<\/div>\n\n\n\n

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Contact<\/a><\/div>\n\n\n\n
Linkedin<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\ud83d\udcd6 Biographie <\/h2>\n\n\n\n

Mes recherches portent sur le marketing des activit\u00e9s culturelles et le comportement du consommateur, en accordant une attention particuli\u00e8re aux transformations induites par le num\u00e9rique.<\/p>\n\n\n\n

Elles s’articulent autour de trois axes : les nouvelles pratiques des spectateurs et l’impact des outils num\u00e9riques dans les salles de spectacle vivant ; les dispositifs de m\u00e9diation culturelle en mus\u00e9e, notamment la gamification, les robots et les mus\u00e9es \u00e9mergents ; enfin, le r\u00f4le et la responsabilit\u00e9 des cr\u00e9ateurs de contenu dans la promotion des produits culturels, en particulier du livre.<\/p>\n\n\n\n

Je suis membre de l’Association Fran\u00e7aise de Marketing, du GIT Culture et Tourisme, ainsi que du comit\u00e9 \u00e9ditorial de la revue International Journal of Arts Management<\/em>.<\/p>\n<\/div>\n\n\n\n

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Expertise th\u00e9orique<\/h2>\n\n\n\n

Marketing – Approches th\u00e9oriques de la persuasion, de la divulgation publicitaire<\/strong><\/p>\n<\/div>\n\n\n\n

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Expertise m\u00e9thodologique<\/h2>\n<\/div>\n\n\n\n
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  • M\u00e9thodes de collecte d\u2019analyse de donn\u00e9es qualitatives et quantitatives<\/strong><\/li>\n\n\n\n
  • M\u00e9thodes exp\u00e9rimentales<\/strong><\/li>\n\n\n\n
  • Netnographie<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Florence EUZ\u00c9BY Ma\u00eetresse de conf\u00e9rences La Rochelle Universit\u00e9 – IAE \ud83d\udcd6 Biographie Mes recherches portent sur le marketing des activit\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-230","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"influences","author_link":"https:\/\/influences.univ-lr.fr\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Florence EUZ\u00c9BY Ma\u00eetresse de conf\u00e9rences La Rochelle Universit\u00e9 – IAE \ud83d\udcd6 Biographie Mes recherches portent sur le marketing des activit\u00e9s […]","_links":{"self":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=230"}],"version-history":[{"count":43,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages\/230\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=\/wp\/v2\/pages\/230\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/influences.univ-lr.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}